Facebook Made Simple with Dr. Matthew Loop and Genesis Chiropractic Software!
After watching the majority of fellow chiropractors use Facebook haphazardly, while making things more complicated than they need to be, I felt compelled to offer some guidance. A handful of doctors are harnessing the enormous social network the right way to become famous locally, create surges of website traffic, and attract a swarm of new patient referrals. Here are a few tips to jump-start your Facebook practice marketing in the right direction: Be empathetic with your friends, fans, and audience Chiropractors really need to put themselves in the position of other friends on Facebook. You cannot dominate the conversation and expect to build strong relationships. It’s important to listen to what others have to say first, then respond appropriately. You can provide user feedback by “liking” status updates, using the Facebook share button, or by commenting on a friends post. Spend a few minutes each day doing each thing mentioned. The news feed makes it easy for you to make this happen. Be warned… the quantity of feedback / value you offer is directly proportional to the credibility, trust, and liking your create with your Facebook friends and fans. Use the Appropriate Etiquette Here’s the deal. When other users accept your friend invitation, it doesn’t automatically give you the right to spray links to your website on their wall. That’s not what people are looking for. This makes you look stupid and isn’t polite. Secondly, don’t throw your links in messages when you send a friend request. It’s more annoying than anything else and your acceptance rate will be minimal to zero. People can sense your true intentions. Don’t Alienate your Friends / Fans, Engage them: Realize that people on your list are not the same. Not everyone thinks health is a top priority. Don’t always post the same type of content. Mix it up with quotes, open-ended questions, and jokes. Show a human side that makes you appear genuine and real. Never Assume Others Want to Be in Your Group Don’t automatically add people to groups that you create. That will get you in trouble quick. This was one of Facebook’s bonehead ideas, to let other people just ad anyone to groups. Always get permission first before adding others. Invite them and let them make their own choice. Get a custom Facebook Fan Page Built The first thing to do is to create a Facebook business page, also called a fan page. You can go to Facebook.com/pages to do this. You’ll want to have a custom fan page created that looks professional. This particular page is where visitors will land when they initially see you. The goal of this unique page is a couple things. First, you want to get the Facebook user to “like” your fan page. Next, you must provide an ethical bribe so the user offers-up their contact info (name / email) to you. I would definitely recommend that you get a professionally done video with your Facebook fan page. It ads a WOW factor and separates you from the rest of local doctors. There’s an old saying that goes “you never get a second chance to make a first impression.” Start Using Facebook Ads Of the many ways to get an avalanche of targeted local traffic to your chiropractic website, this is the fastest way. It’s literally like flipping a switch. The Facebook ads platform can be a little complicated, hence the reason I created an entire training around it. You really have to be detail specific to be successful with Facebook advertising. If you’re serious about becoming a master of Facebook Advertising WITHOUT making the expensive mistakes that most initially make, you’ll want to grab a copy of Social Media Elite. In it, you’ll discover what’s called The Ultimate Facebook Ads Marketing Blueprint. It contains all of the most effective strategies from a chiropractor that’s spent over $101,000 on this medium to date. You’ll learn which images pull clicks and traffic like gangbusters, how to attain a rock-bottom cost per click (CPC) every time, expensive mistakes 97% of chiropractors are making when using Facebook Ads, the RIGHT way to follow-up with an interested prospective patient on Facebook (most chiropractors NEVER do this), and much more… Use Facebook’s Check-in Function for Smart-Phones I absolutely adore this feature. You should have EVERY single patient that has an iPhone or Android “check-in” on Facebook from their smart-phone whenever they’re at your clinic. This gets you mass exposure quickly since all of the users friends on the social network will see where they’re at. Offer some type of incentive (if your state-board allows it) for current patients so they’re motivated to check-in at your practice for all of their friends to view. This is simple, endorsed viral traffic. Create Valuable Content that Facebook Users Feel Compelled to Share It is critically important that you provide value-driven information your Facebook audience feels compelled to share and take some form of action with. This action may include them commenting, clicking the LIKE button, or using the SHARE icon to spread the content to their friends. This is really endorsed referral traffic and the best form of visitors you could get. The people that come from this type of “attraction” marketing are high quality and are likely to select you as their chiropractor. In this article, I’ve laid-out a few important strategies you can implement today as a chiropractor so you can begin to use Facebook the correct way. This is only a small fraction of what you need to know, though. Visit my Marketing Blog: http://DCincome.com/blog This electronic message contains information from Dr. Matthew Loop that may be privileged and confidential. The information is intended for the use of the addressee(s) only. If you are not an addressee, note that any disclosure, copying, distribution, or use of the contents of this message is prohibited. If you have received this e-mail in error, please contact the sender. As you can see, if you’re not all over the internet, and even
Chiropractic EHR | “The Cancer Killers” by Dr. Charles Majors
Have you ever wanted to help someone with cancer, but you didn’t know what to tell them? It’s a very sensitive subject. What can you do to help your patients get the education they need when it comes to fighting cancer? Genesis Chiropractic Software brings you Dr. Charles Majors, author of The Cancer Killers; The Cause is the Cure. Hear Dr. Majors tell his personal story, and how he won his fight through natural, principled cancer treatments! Dr. Charles Majors is the co-author of two books – Maximized Living Makeover and Cruise Ship or Nursing Home. He graduated from the University of Illinois with a bachelors of science and went on to receive his doctorate degree from Palmer College of Chiropractic. He is a highly sought-after speaker and has given hundreds of live lecture events in the past 10 years, during which time he opened five clinics. In September 2010, Dr. Majors was diagnosed with an incurable bone marrow cancer that metastasized to his brain. He chose to leave conventional medicine and applied the same principles he had been teaching for years to reverse his own cancer and not only survive but thrive. Dr. Majors lives in Plainfield, Illinois, a suburb of Chicago, with his beautiful wife Andrea and their four children. …And now Dr. Majors is sharing his entire his entire story with you!
Chiropractic Notes | Clinics that use xDocs generate more revenue
If you are completing your chiropractic SOAP notes on paper you might wonder why you are still light years away from building your dream practice. Aside from stealing valuable time away from other income-producing activities, paper patient documentation has been shown to seriously hurt the profitability of a chiropractic clinic, especially in comparison to using digital xDocs. Granted, change can be scary and painful– even more so if you have to trade familiarity and convenience for complicated technological processes. But what if the transition to digital documentation with xDocs, in fact, made the whole patient documentation process simpler? With auto-populating forms that fill in patient demographics and can be completely customized to match your old paper forms, xDocs are easy to use from day one. Best of all, xDocs make EMR follow the chiropractor’s workflow so he is more likely to complete the SOAP note while he is still with the patient, then submit it at the end of the appointment with the click of a button instead of staying up late at night to catch up on paperwork. It goes without saying that faster submission of SOAP notes directly impacts the billing process and improves the cash flow at any chiropractic clinic. Moreover, spending more time treating your patients will increase your patient flow and as such also improve your clinic’s profitability. Not to mention that going digital will also earn you a meaningful use stimulus from the U.S. Government to encourage EMR/EHR transitions while making it easier to stay on top of any changes made by payers. In the end it’s all about commitment, though. If you don’t make a complete transition to xDocs and only use them with half of your patients or even less frequently, your results will suffer accordingly and produce a much smaller margin of billing improvement as obvious in the example below. Practice D was using xDocs for less than 12% of the visits and achieved no meaningful improvement in billing performance: With a 100 percent commitment to transition and use, however, you can potentially double your clinic’s billing performance in about three months’ time as clearly achieved in the example below. Practice A started using xDocs in May, in just three months their billing more than doubled: Ultimately, the potential uses of xDocs at your chiropractic clinic are almost limitless and include required PIP documentation, chiropractic intake forms, visit documentation, care plan tracking or any other special purpose from within Genesis’ cloud-based Vericle platform.
Start Building Chiropractic SOAP Notes With XMR Technology
By Erez Lirov — CTO XMR stands for eXtensible Medical Records technology which was created as part of the Vericle platform to help chiropractors save time on patient visit documentation. Basically, XMR technology lets a chiropractor document a patient’s visit quickly and easily in a few simple steps while he is still with his patient. The idea is to have the ability to very quickly look at a set of existing patient notes, absorb the information from the previous visit and quickly make a new note for the current visit by modifying information about the past visit, without actually modifying the previous record. Watch the video below for more info: The most important concept of XMR techn0logy is the ability to create a new note based on the old note. So let’s look at XMR , why it works and why it’s so effective. The most important part of XMR is the complete absorption of the medical record to understand everything about the previous visit. It turns out that there’s really two ways to do this. One way would be to look at a narrative. For example, patient presents with pain in their left shoulder, throbbing pain– in other words you can imagine that there could be a whole paragraph describing the complaint of the patient and the subjective findings. To read a note like this and comprehend it quickly can be a very draining activity on a mental level because reading is a conscious activity. It takes a lot of our conscious effort since we have to focus on it in order to retain what we are reading. The other way to look at this type of information is to block it out and look at the actual values of the note itself. In other words, we know that the patient has some sort of pain, we know that it’s in their left shoulder and we know that it is a level eight. By having the patient information in blocks like this, I can very quickly tell that this patient has left shoulder pain on a level eight. I don’t have to parse through the rest of the sentence and I don’t have to understand exactly what’s going on with the order of the words. This turns the activity from a very mentally intensive, a very conscious level activity to a very automatic activity where I can just look at this the same way I look at street signs and react to the info very quickly.The idea behind this is that it is something that takes minutes and a lot of active mental activity, and turns it into something takes seconds with very little conscious mental effort. What does that do? It means that I can do all of my notes much more quickly, and more importantly I can really use the rest of my brain power to really focus upon the patient themselves and what it is I’m trying to achieve with the patient and how I want to take care of them,and my plan going forward. So half of the advantage of XMR technology is the ability to comprehend the previous note as quickly as possible by looking at the signs of the note which are essentially the labels, instead of reading through an entire paragraph of narrative from the previous note. The second part of XMR is the capability to create the next note by pulling data from the previous note instead of starting from scratch. It allows you to simply click into a value like the pain level, for example, and change it to a seven, or any other value. What that means is that rather than thinking about creating a new note from scratch, I’m thinking about just making small changes in the current note and the system automatically copies all of the information for me and creates a whole new note and a whole new narrative out of that original note. Then for the next visit I won’t need to parse the narrative, but I can just simply absorb the ‘street signs’ and understand what’s going on with the patient in a glance.
