Improving documentation efficiency can double your clinic’s income
What are your documentation costs? Creating compliant chiropractic SOAP note documentation costs the average chiropractor $2.50 per minute according to salary.com and chiroeco.com. When considered as a per minute rate only, this does very little to stir a clinic owners emotions. However, if we take that insignificant amount of $2.50 and multiply it by the average time a chiropractor spends documenting each visit (5.78 minutes when done in office) the number quickly grows to $14.45. If we then take that number and multiply it by the average number of monthly visits for US based chiropractors (537) our previously inconspicuous number now begins to take shape in the form of $7,759.65. Multiply this number by 12 and we end up with a figure just south $95,000. Now for the emotional climax compare this $93,115 in annual documentation cost to the average income of a US based chiropractor which was $133,155 for 2012. Genesis chiropractic software users can create fully medicare compliant SOAP notes in 15 seconds. How much is your current method of documentation costing you?
5 Updated Strategies to Get More Patient Referrals in 2025
Referrals are the lifeblood of a thriving chiropractic practice. When patients trust you enough to recommend your care to their friends and family, it’s a clear sign you’re providing real value. In 2025, patient referrals still remain one of the most cost-effective ways to grow your practice—but the methods have evolved. Here are five updated strategies to attract more referrals in today’s digital-first world: 1. Automate the Referral Process Don’t rely solely on word-of-mouth. Make it easy for patients to share your practice: Provide referral links via email or SMS. Offer a patient portal where referrals can be tracked. Use automated follow-ups to ask satisfied patients for introductions. Pro tip: Tools like PatientHub streamline this process by embedding referral workflows directly into patient communications. 2. Train Your Team to Ask at the Right Time Your staff plays a huge role in generating referrals. Train them to: Ask after a positive appointment outcome (“We’re so glad your back pain is improving—do you know anyone else who could benefit from care like this?”). Use natural, patient-first scripts rather than sounding salesy. Recognize moments of gratitude (after compliments, testimonials, or milestones). 3. Leverage Your Online Reputation Online reviews are today’s word-of-mouth. Patients often check Google or Facebook before making a referral decision. Ask happy patients to leave a review with simple, direct links. Highlight top reviews on your website and social channels. Integrate reviews into referral campaigns—patients are more likely to refer when they see others doing the same. 4. Build Professional Referral Partnerships Referrals don’t only come from patients. Building strong ties with other professionals expands your reach: Collaborate with primary care physicians, physical therapists, massage therapists, and gyms. Host joint community events or webinars. Offer mutual patient education opportunities. Stat to know: The top-performing chiropractic practices report 50%+ of new patients come from professional referrals, while average practices get less than 10%. 5. Track, Measure, and Optimize What gets measured gets improved. Track how many new patients come from referrals. Segment by source (patient, online review, professional partnership). Set monthly goals and refine your approach based on results. Using data helps you double down on the strategies that work best for your unique practice. The Bottom Line Getting patient referrals in 2025 means going beyond hoping patients will spread the word. By automating touchpoints, training your team, amplifying reviews, building partnerships, and tracking results, you can consistently generate referrals that fuel long-term practice growth. 👉 Next Step: Audit your referral process. Do you have systems in place to make referrals easy, measurable, and repeatable? If not, start by applying one of these five strategies this month.
How to Put a Chiropractic Software Disaster Recovery Plan In Place For Your Office
https://youtu.be/WfD8PSijCAc I am writing this Disaster Recovery Plan blog soon after Hurricane Sandy devastated the north east. Our data center experienced ZERO down time during the hurricane and in the time after. The storm forced me to think about what my clients were experiencing both in the local New Jersey area and for our clients around the country. I realize: Our clients and potential clients are unclear as to the advantages of using a web based system. There are many misconceptions as to the stability and reliability of a web based system. Lastly, while there are ways to ensure that your practice can be up and running immediately, even with a loss of power and internet, many clients did not have a plan in place nor the materials needed to make this happen. My goal is to help clients and non clients of Genesis, choose the best practice management software platform as well as put a plan in place for ZERO down time. There is a three step process you should go through set up a successful disaster recovery protocol for your office to ensure zero down time in an emergency situation. The videos below outline 4 main risks and how each risk is mitigated by both web based and client server systems. Identify the potential risks of each Determine how you will counteract each risk. Choose a web based system or a client server based system Risk #1 – Loss of Network Connection https://youtu.be/5P3ttfESm1c Risks 2, 3, 4 – 2. Data Loss Protection 3. Loss of Power 4. Data Center Down Time https://youtu.be/MllujKa_nEo
CBP Club! Helping Students Find Their “Why”
This past Friday I had my first ever opportunity to speak to the CBP club students at Life University in Marietta, GA. It has been a few years since I have been back on campus and I was happy to see all of the changes. From the huge cafeteria to the new apartments and day care I could not believe what I saw. The parking deck! Man we could have used that when I was a student. When I was a student we had to park in Roswell and walk to class up hill both ways. 😉 When I left campus 10 years ago the school was in crisis. Accreditation just got pulled and I stuck out of there like Indiana Jones reaching under the rock door and grabbing my hat before it came slamming down. When I got to campus I was graciously greeted by the CBP club president, Ryan Stamp. He recently took over the reigns from the former president Rachel Stockwell. He did a great job letting the students know I was coming and putting on a great event. We had 37 students show up! Great job Ryan! It was a great experience trying to prepare for the talk. It forced me to think about what I could speak about that would help the students the most. It made me really think about how far I have come in the past 10 years since graduation. It is truly amazing how much information I have gathered over the years. If I only knew then what I know now……. Actually there is not a lot I would change. I would have probably just been where I am now in half the time :). Trying to sum up what I have learned or pick some of the most important points was a challenge to say the least. After all I decided to focus what I have come to believe is the most important skill a doctor can learn both from a patient care perspective and business perspective. That being Patient Relationship Management. That is how to help patients realize the true benefits of care and coaching them to the place where they can determine their own reason/s (Their big Why) for committing to life time chiropractic care. From a business perspective I spoke about the 3 types of risks to patient relationships that can be measured in a practice. These are the tings that show the doctor patient may have forgotten their Why. Patient Retention Cash Flow Compliance The other Why was the doctor’s why. Learning why you do what you do is more important that learning how you do what you do. I thought this was important for students. They are always so focused on what to do. CBP docs especially. Hoe to fix a spine, what new patient process to follow… In the real world teaching chiropractic is met with a lot of resistance and without a big enough reason for doing what you do, that little resistance can be enough to discourage a doc right out of practice. At that point it does not matter how good you are at the “how”. We spoke a little bit about the hows too. Communication and confronting objections, billing, chiropractic software (of course), EMR/EHR, SOAP notes, the right forms, etc. I would say that if anything could be learned that would change the potential for success it was finding your big why. Why will you go to the office when you are exhausted? Why will you be willing to confront a patient who has missed a visit? Why are you committed to learning CBP if that is your chosen technique? Why are you willing to help patients find their big why? Or as Garret Gunderson says the “Soul Purpose”. If you are a student or doc and you are reading this, please share your Big Why. Was it a patient or family member who’s life was changed by chiropractic? Was it your own chiropractic miracle? Please share! Maybe if we hear others we can also use them to add to our motivation!
