Bridging Balance: Chiropractic, Entrepreneurship, and Leadership
Embark on a dual journey with Dr. Lauryn Brunclik, a pioneering chiropractor and host of the “She Slays the Day” podcast. Explore the challenges faced by female chiropractors, including burnout and career choices. Then, delve into a captivating conversation with Dr. Brunclik on clinic management, balancing energies in leadership, and the path to success and self-awareness in the chiropractic and entrepreneurial realms. Gain valuable insights from these remarkable women on the multifaceted world of chiropractic and entrepreneurship. Setting the Stage: Dr. Brunclik takes us backstage, unveiling the genesis of “She Slays the Day” during her transition from coaching to podcasting. The podcast’s millennial vibe mirrors her modern approach to addressing challenges within the realm of female chiropractors. Shifting Focus: Originally tailored for supporting female chiropractors, the podcast evolved as Dr. Lauryn observed a broader trend. Burnout, a universal issue, transcended gender boundaries, affecting millennial and Gen Z males alike. The podcast transformed into a platform addressing universal concerns and welcoming a diverse audience. Navigating Burnout: Dr. Lauryn candidly addresses the burnout epidemic within the chiropractic profession. Practitioners, irrespective of gender, often express feelings of inadequacy and unfulfillment, highlighting a common thread of lacking joy in their careers. This segment provides insights into recognizing and addressing burnout for practitioners across genders. Freedom and Flexibility: The discussion expands to explore evolving perspectives on work ethic across generations. Dr. Lauryn shares her personal journey, emphasizing the importance of balance, freedom, and the ongoing struggle faced by older generations resistant to prioritizing well-being over relentless work. Relationship Dynamics: Dr. Lauryn opens up about her personal life, discussing her dynamic with her husband, a crucial contributor to the podcast. Juggling multiple roles as a chiropractor, business owner, and mother, she provides insights into how her relationships contribute to her overall success. The Masculine-Feminine Energy Balancing Act: As a seasoned chiropractor and podcast host, Dr. Lauryn offers practical advice for female practitioners. She addresses the common challenge of aligning business ventures with personal passions, emphasizing self-awareness, realistic standards, and finding joy in the chiropractic journey. Dr. Lauryn Brunclik introduces the concept of balancing masculine and feminine energies in both personal relationships and business leadership. While business demands a goal-oriented, masculine approach, she emphasizes the importance of incorporating feminine qualities like empathy, listening, and vulnerability for effective leadership. Lauryn shares her experience working with her husband in their business and the importance of maintaining a balance between masculine and feminine energies. She encourages leaders, irrespective of gender, to embrace feminine qualities for a more harmonious work environment. Business as the Bottom of Maslow’s Hierarchy: Reflecting on Maslow’s hierarchy of needs, Lauryn shares insights into the journey of chiropractors entering the profession. The challenges involve navigating financial concerns, survival mode, and constant problem-solving, forming a unique intersection of running a business and achieving self-fulfillment. The Chiropractic Dilemma: Associates vs. Clinic Owners: The discussion shifts to the challenges faced by chiropractic clinic owners in hiring associates. Lauryn explores the changing landscape where associates graduate with higher student loan debts, leading to difficulties in aligning salary expectations. The dilemma of salary structures is explored, emphasizing the need for clarity and fairness in compensation. Embracing Vulnerability and Empathy in Leadership: Delving into leadership dynamics, Lauryn advocates for a shift towards kind candor and effective communication. She emphasizes the need for leaders to create safe spaces for vulnerability and empathy in the workplace, fostering a culture of understanding and support. Conclusion: Concluding our discussion with Dr. Lauryn Brunclik, her valuable insights illuminate the entrepreneurial landscape, addressing challenges in chiropractic and emphasizing the balance of masculine and feminine energies in leadership. Lauryn’s wisdom guides the establishment of thriving practices and meaningful relationships in the field, encapsulating the essence of our conversation. This dialogue aims to inspire positive transformations within the chiropractic community and beyond, highlighting the importance of self-awareness and finding joy in one’s path. See the full episode by accessing it via https://vimeo.com/919756707?share=copy
The Smart Chiropractor: The Influence of Reactivations and Strategic Communication
Welcome to Genesis Nation, your gateway to the forefront of innovative chiropractic care and practice management. In this exclusive interview, we journey into the transformative realm of chiropractic marketing with trailblazing practitioners, Dr. Jason Deitch and Dr. Jeff Langmaid, co-founders of The Smart Chiropractor. As pioneers in reshaping the industry, they shed light on the often-overlooked goldmine within email lists and unveil the power of reactivations. The Genesis of The Smart Chiropractor: Delving into the roots of The Smart Chiropractor, Dr. Jeff Langmaid unfolds the founding principles that took inspiration from diverse fields beyond chiropractic. Their contrarian marketing approach aimed to simplify effective strategies for practitioners, starting with a focus on organic social media channels. Recognizing the untapped potential, they ventured into automated email marketing campaigns to enhance communication and drive reactivations. The duo addresses the common scenario where chiropractors possess substantial email lists yet underutilize them, emphasizing the importance of consistent communication to activate this valuable asset for practice growth. Reactivations: A Game-Changer in Chiropractic Marketing: Dr. Jason Deitch emphasizes the pivotal role of reactivations in alleviating stressors within the chiropractic profession, steering away from the constant pressure of new patient acquisition. With systems, processes, and automations, chiropractors can enhance practice sustainability. The power of predictive analytics takes center stage, allowing practitioners to anticipate outcomes based on email list size. This data-driven approach provides a strategic advantage, enabling chiropractors to navigate the competitive healthcare landscape with confidence. Addressing Burnout and Stress in the Chiropractic Profession: Dr. Jeff Langmaid expands on the holistic transformation observed in chiropractors adopting a reactivation-centric approach. The shift from reliance on new patient acquisition to managing schedules and revenue results in a significant reduction in stress and burnout. The conversation stresses the importance of building and maintaining relationships with existing patients, recognizing the ease and familiarity that comes with treating those already familiar with the practice. Navigating the Paradigm Shift in Chiropractic Care: Exploring the paradigm shift within chiropractic care, the conversation draws parallels between crisis-focused treatment and crisis-driven marketing. The Smart Chiropractor advocates for a more sustainable model, aligning treatment philosophies with marketing strategies. The focus shifts from the influx of new patients to calculating net momentum, considering reactivations and attrition as vital components of practice success. The Easiest Conversation: For Drs. Jason and Jeff, discussing the significance of email lists with chiropractors is remarkably straightforward. Emphasizing the need for consistent communication beyond occasional reminders, they stress the value of building relationships through engaging, inspiring, educational content. Teach and Invite Consistently: Differentiating between transactional texts and relational email communication, the duo introduces the concept of teaching and inviting consistently. They advocate for delivering value through content focused on the patient’s well-being, creating meaningful connections that transcend mere transactions. Know, Like, and Trust Factor: Transitioning to the ‘Know, Like, and Trust’ factor, Dr. Jason underscores that healthcare decisions are emotional choices. Building enduring patient relationships lies in continuous, welcoming communication, aligning seamlessly with the fundamental philosophy of chiropractic care. Conclusion: In the competitive field of chiropractic care, The Smart Chiropractor pioneers a data-driven, relationship-centric approach that transforms email lists into potent assets for practice growth. Embracing effective communication strategies, chiropractors can unlock the untapped potential within their email lists, revolutionizing patient engagement and fostering lasting connections. The insights from The Smart Chiropractor co-founders illuminate the transformative power of reactivations, offering a sustainable model that heals and propels the chiropractic profession into a balanced and fulfilling future. Watch the full episode at https://vimeo.com/919778041?share=copy
The Significance of Certified EHR in Modern Chiropractic Practice with Genesis Software
A New Era in Patient Data Management The journey of patient data management has been a long and evolving one. From the days of relying on sheer memory and manual record-keeping to the advent of digital solutions, the healthcare industry has witnessed a significant transformation. In this digital age, the introduction of Electronic Health Records (EHR) has revolutionized how patient information is handled, particularly in specialized fields like chiropractic care. Revolutionizing Chiropractic Care with Certified EHR The introduction of certified EHR technology marks a pivotal moment in healthcare, especially in chiropractic practices. Genesis Chiropractic Software incorporates this technology, focusing on enhancing the accuracy of patient data, streamlining communication among healthcare professionals, and ensuring the secure storage of patient information. Why Certified EHR Matters in Chiropractic Care Certified EHR goes beyond mere digitization of patient records. It represents a commitment to elevating patient outcomes through a structured and regulated technological approach. For chiropractors, adopting a system like Genesis Chiropractic Software ensures compliance with stringent standards like HIPAA and Meaningful Use, as established by CMS and the ONC. Moreover, it opens doors to federal incentives, aiding in the cost-effective implementation of EHR systems. Setting the Standards: Who Regulates Certified EHR? The standards for certified EHR systems are set by federal authorities, including the Centers for Medicare & Medicaid Services (CMS) and the Office of the National Coordinator for Health Information Technology (ONC). These bodies are responsible for ensuring that systems like Genesis Chiropractic Software adhere to the highest standards of quality and security. Understanding Meaningful Use in Chiropractic EHR For a chiropractic practice to comply with Medicare and Medicaid and to be eligible for incentive programs, an EHR system must meet specific criteria. These are divided into three stages: Data Management and Exchange: This initial stage is about effectively capturing and managing key performance indicators in a chiropractic setting, enhancing communication within the practice and with patients. Enhancing Clinical Processes: This stage focuses on improving electronic processes, including electronic prescriptions, access to online lab reports, and the digitalization of patient care summaries, along with an emphasis on Health Information Exchange (HIE). Optimizing Patient Outcomes: The final stage aims at showcasing improved health outcomes, facilitating better decision-making, and ensuring robust patient portal access for enhanced communication and information sharing. Transforming the Chiropractic Industry The push for certified EHR adoption, driven by Medicare and Medicaid incentive programs, has significantly influenced the chiropractic industry, nudging it towards a more universal adoption of digital health records. Genesis Chiropractic Software: Elevating Chiropractic Practices Genesis Chiropractic Software stands at the forefront of this technological revolution in chiropractic care. Our commitment is to assist chiropractic practices in navigating the complexities of Meaningful Use, HIPAA compliance, and other regulatory requirements. Whether you are in the market for a new EHR system or just considering an upgrade, Genesis Chiropractic Software offers a comprehensive solution that caters to the unique needs of your practice and patients. Explore how our software can redefine efficiency and care in your chiropractic practice.
The Network Effect
People handle adversity differently; some break down sooner than others. When a team focused on a common goal faces adverse conditions, dissent among some team members precludes them from reaching a shared goal. Under extreme conditions, a mutiny isn’t just mission-critical—it can leave everybody dead. The famous explorer Ernest Shackleton, best remembered for his Antarctic expedition of 1914–1916 in the ship Endurance, managed such risks by assigning the whiny, complaining crew members to sleep in his own tent and share the chores with him. Clustering the “complainers” with him minimized their negative influence on others, and this helped his team survive and accomplish their goals. Medicare Vs. Private Payers It’s essential to acknowledge the contrasting dynamics between Medicare and private payers. Medicare, as a government-backed program, follows distinct regulations and reimbursement structures, while private payers operate in a competitive market with more flexible terms. The negotiation strategies and considerations may differ significantly when dealing with these two payer types. Payment negotiations Actively negotiating with payers is crucial for independent medical practices. However, many providers lack experience or haven’t been successful in past negotiations due to inadequate preparation. To ensure a fruitful negotiation, it’s vital to: Know Your Data: Understand your practice-specific data, including patient volume, charges, reimbursement history, and more. Know the Terms of Each Contract: Familiarize yourself with your current payer-specific contract terms, especially the reimbursement schedule and the claims filing data. (Babcock, 2021) According to a KFF analysis, as seen in the image below, private insurers often pay nearly double the Medicare rates for hospital services. Specifically, for outpatient hospital services, private insurance rates were found to be significantly higher than Medicare rates, averaging 264% of the latter. This difference underscores the varying dynamics and market powers between Medicare and private insurers. Policymakers and analysts continue to debate the necessity of high payments from private payers to compensate for the lower Medicare payments. (How Much More Than Medicare Do Private Insurers Pay? A Review of the Literature | KFF, 2020) Classification of Payment Models Payment models dictate how healthcare providers, including physicians and hospitals, are remunerated for their services. Each model inherently carries incentives and disincentives that can influence the balance between cost reduction and improving care quality. These two objectives often stand at odds. This report delves into the implications of Alternative Payment Models (APMs) in either mitigating or intensifying health disparities. However, before exploring these implications, it’s essential to understand the incentives and disincentives embedded within the prevailing payment models. These incentives play a pivotal role in fostering cost-efficient, high-quality care. The primary distinction among these payment methods lies in the unit of payment. This determines how financial risk is distributed between the payer and the provider. The nature of this risk can significantly influence the behavior of healthcare providers and the overall efficiency and effectiveness of the healthcare system (Quinn, 2015). Factors affecting payment negotiations According to AMA, it’s not just about the rates but also about the terms and conditions that can impact payment. For instance, some contracts might have clauses that allow payers to change rates without notice, or they might have stringent requirements for prior authorizations. Providers should be wary of “most favored nation” clauses, which can restrict them from offering better rates to other payers. It’s also crucial to be aware of the dispute resolution process outlined in the contract, should any disagreements arise. By being well-prepared and understanding the intricacies of payer contracts, providers can position themselves for more favorable negotiations and better financial outcomes. (American Medical Association & American Medical Association, 2022) Payer-provider conflict In the payer-provider conflict, the providers who accept lower reimbursement and who don’t challenge underpayments or delayed payments make it easier for the payers to maintain their market control (oligopsony). Recent research supports this notion, indicating that payers with larger market shares have more negotiating power in contract negotiations (HealthPayer Intelligence). ClinicMind’s network helps providers maintain their payment schedules and motivation by establishing a shared discipline for clients and billers alike in terms of both thought and action. Payers with Larger Market Share and Their Negotiating Power Payers that have a dominant presence in the local market have a distinct advantage when it comes to negotiating lower prices for physician office visits. A study conducted by researchers from Harvard Medical School found that health insurance companies with a market share of 15% or more negotiated visit prices that were 21% lower than those set by payers with a market share of 5% or less. For instance, payers with less than 5% of the market negotiated prices of $88 per office visit. In contrast, those with 5 to 15% of the market share settled for a price of $72, and those with more than 15% of the market share negotiated even lower at $70 per visit. The graph below shows this analysis. From Policy Changes to Physician Consolidation In 2010, President Barack Obama signed the Affordable Care Act (ACA) into law, a move that expanded Medicare’s reach by adding millions to its coverage. This expansion meant that more physicians had to accept Medicare rates, which have been systematically reduced over time. The ACA not only aimed to extend healthcare access to uninsured Americans but also set in motion a wave of consolidation in healthcare services. As Medicare adjusted its rates, private insurance companies followed suit. While they still paid above Medicare rates, they too began to reduce their payouts. This trend forced physicians to grapple with a challenging reality: working more hours for less pay. The Power of the Network Effect In response to these financial pressures, physicians began to see the value in consolidating their practices. By joining larger organizations, they could harness the network effect, gaining more significant negotiating leverage with insurance companies. This consolidation is not just about survival; it’s about strength in numbers. Large groups, especially those with revenues exceeding $1 million annually, have more room to negotiate than smaller entities. The Rise of Management Service Organizations (MSO) Amidst these challenges,
