The Smart Chiropractor: The Influence of Reactivations and Strategic Communication
Welcome to Genesis Nation, your gateway to the forefront of innovative chiropractic care and practice management. In this exclusive interview, we journey into the transformative realm of chiropractic marketing with trailblazing practitioners, Dr. Jason Deitch and Dr. Jeff Langmaid, co-founders of The Smart Chiropractor. As pioneers in reshaping the industry, they shed light on the often-overlooked goldmine within email lists and unveil the power of reactivations. The Genesis of The Smart Chiropractor: Delving into the roots of The Smart Chiropractor, Dr. Jeff Langmaid unfolds the founding principles that took inspiration from diverse fields beyond chiropractic. Their contrarian marketing approach aimed to simplify effective strategies for practitioners, starting with a focus on organic social media channels. Recognizing the untapped potential, they ventured into automated email marketing campaigns to enhance communication and drive reactivations. The duo addresses the common scenario where chiropractors possess substantial email lists yet underutilize them, emphasizing the importance of consistent communication to activate this valuable asset for practice growth. Reactivations: A Game-Changer in Chiropractic Marketing: Dr. Jason Deitch emphasizes the pivotal role of reactivations in alleviating stressors within the chiropractic profession, steering away from the constant pressure of new patient acquisition. With systems, processes, and automations, chiropractors can enhance practice sustainability. The power of predictive analytics takes center stage, allowing practitioners to anticipate outcomes based on email list size. This data-driven approach provides a strategic advantage, enabling chiropractors to navigate the competitive healthcare landscape with confidence. Addressing Burnout and Stress in the Chiropractic Profession: Dr. Jeff Langmaid expands on the holistic transformation observed in chiropractors adopting a reactivation-centric approach. The shift from reliance on new patient acquisition to managing schedules and revenue results in a significant reduction in stress and burnout. The conversation stresses the importance of building and maintaining relationships with existing patients, recognizing the ease and familiarity that comes with treating those already familiar with the practice. Navigating the Paradigm Shift in Chiropractic Care: Exploring the paradigm shift within chiropractic care, the conversation draws parallels between crisis-focused treatment and crisis-driven marketing. The Smart Chiropractor advocates for a more sustainable model, aligning treatment philosophies with marketing strategies. The focus shifts from the influx of new patients to calculating net momentum, considering reactivations and attrition as vital components of practice success. The Easiest Conversation: For Drs. Jason and Jeff, discussing the significance of email lists with chiropractors is remarkably straightforward. Emphasizing the need for consistent communication beyond occasional reminders, they stress the value of building relationships through engaging, inspiring, educational content. Teach and Invite Consistently: Differentiating between transactional texts and relational email communication, the duo introduces the concept of teaching and inviting consistently. They advocate for delivering value through content focused on the patient’s well-being, creating meaningful connections that transcend mere transactions. Know, Like, and Trust Factor: Transitioning to the ‘Know, Like, and Trust’ factor, Dr. Jason underscores that healthcare decisions are emotional choices. Building enduring patient relationships lies in continuous, welcoming communication, aligning seamlessly with the fundamental philosophy of chiropractic care. Conclusion: In the competitive field of chiropractic care, The Smart Chiropractor pioneers a data-driven, relationship-centric approach that transforms email lists into potent assets for practice growth. Embracing effective communication strategies, chiropractors can unlock the untapped potential within their email lists, revolutionizing patient engagement and fostering lasting connections. The insights from The Smart Chiropractor co-founders illuminate the transformative power of reactivations, offering a sustainable model that heals and propels the chiropractic profession into a balanced and fulfilling future. Watch the full episode at https://vimeo.com/919778041?share=copy
Revolutionizing Documentation in Integrated Healthcare with FlexNote Technology
Diving into a groundbreaking development that’s set to transform the way healthcare practitioners, especially in integrated clinics, document patient care – Dr. Roy, a board-certified surgeon turned tech enthusiast, is here to unveil the FlexNote technology, an innovative documentation platform designed to cater to the diverse needs of allopathic medical providers within the Genesis EHR system. The Genesis Journey: As we embark on this journey with Dr. Roy, it’s essential to understand the evolution of Genesis. Originally a cloud-based solution for high-volume chiropractic practices, Genesis has continually adapted to the changing healthcare landscape. With the rise of integrated clinics involving nurse practitioners, physician assistants, and medical doctors, a new challenge emerged – the need for seamless and efficient documentation that aligns with various medical workflows. FlexNote Unveiled: Dr. Roy introduces FlexNote, an integrated documentation platform developed from over a decade of clinical experience. The platform is specifically crafted to meet the unique documentation needs of allopathic medical practitioners within the Genesis EHR system. Macro Magic: FlexNote empowers practitioners with the ability to create custom macros – templates for notes or even entire documentation frameworks. Dr. Roy demonstrates the ease of adding a macro, saving time by eliminating the need to type repetitive information. Whether it’s a simple phrase or a comprehensive note, FlexNote’s macros streamline the documentation process. Navigating the Allopathic Workflow: Dr. Roy emphasizes the importance of accommodating different medical backgrounds within integrated clinics. FlexNote’s flexibility allows users to tailor templates and macros to their specific needs. The platform seamlessly integrates with various medical specialties, ensuring a smooth workflow for allopathic providers. Field Navigation and Customization: The platform offers smart placeholders called “fields,” allowing for dynamic information input. Dr. Roy showcases how fields can automatically pull in patient data and streamline the note creation process. Users can customize their templates, rearrange widgets, and create a personalized chart summary for efficient navigation. Problem List Solutions: One significant challenge in integrated clinics is managing a shared problem list. FlexNote addresses this by allowing each practitioner to have their own view of the problem list, avoiding collisions and ensuring accurate billing. High-Level Application: As Dr. Roy explores various templates, including JTech exams, radiology reports, and specific treatment plans like injections or laser therapy, the flexibility of FlexNote becomes evident. Practitioners can easily customize templates based on their specialty, ensuring accurate and comprehensive documentation for various treatments. Conclusion: FlexNote is more than a documentation tool; it’s a revolution in integrated healthcare. Dr. Roy’s demonstration showcases the platform’s potential to enhance efficiency, accuracy, and collaboration within diverse medical practices. The Genesis Nation is excited to embrace this evolution and looks forward to witnessing the positive impact FlexNote will have on healthcare documentation. Stay tuned for more innovations from Genesis! See the full episode by accessing it via https://bit.ly/4afQaBR.
What Does it Mean to be ONC Certified and Why Does It Matter?
In today’s digital age, technology has become a cornerstone of our daily lives, and this is particularly evident in the healthcare sector. Medical practices now require robust and secure methods for data management. Advanced Electronic Health Record (EHR) systems are pivotal in this regard, enabling the efficient exchange and management of patient information, as well as streamlining administrative tasks. The healthcare sector’s growth has prompted the Office of the National Coordinator for Health Information Technology (ONC) to define specific criteria for EHR systems. These criteria ensure that such systems are structured effectively to gain certification. EHR providers, including Genesis, have the option to submit their products for ONC’s evaluation and certification. Understanding ONC Certification The ONC’s Health IT Certification Program was initiated under the Public Health Service Act. This program aims to establish benchmarks within the rapidly evolving domain of health information technology. EHR systems undergo rigorous testing by independent third parties, focusing on their ability to record, secure, and share information. Certification is granted only to those systems that adhere to the ONC’s stringent standards. For medical practitioners, using an ONC-certified EHR system is essential to qualify for Medicaid and Medicare incentive payments. This certification also instills confidence in both healthcare providers and patients regarding the secure and efficient handling of health information. ONC’s Trusted Partners Accreditation Laboratories and Certification Bodies The ONC collaborates with a select group of laboratories for the certification process. Currently, these include: Drummond Group ICSA Labs InfoGard Laboratories, Inc. SLI Compliance, a Division of Gaming Laboratories International, LLC These labs, with their diverse expertise, including in healthcare, are responsible for the thorough testing and certification of EHR systems. For instance, Drummond Group, has successfully tested and certified Genesis under the 2015 Edition Health IT Module. Impact on Healthcare Professionals and Patients The involvement of independent laboratories in testing EHR software ensures that medical professionals are not solely reliant on the claims of service providers. Only EHR systems that meet the high standards of security, reliability, and functionality achieve ONC certification. This assures healthcare staff and physicians that their chosen software adheres to the highest Health IT standards. Adopting an ONC-certified EHR system also has financial benefits for medical practices. It enables them to avoid Medicare payment penalties and secure Medicaid incentive payments, while simplifying processes for both staff and patients. Patients, too, stand to gain from the widespread adoption of these certified systems. EHRs simplify healthcare management and enhance the security of personal health information, ensuring privacy and peace of mind.
Cracking the Code: Simplifying Chiropractic Billing
In the ever-evolving landscape of chiropractic care, one element often overlooked is the intricate world of credentialing. It’s not the glamorous side of running a practice, yet, it is undeniably crucial. Enter Target Coding, a game-changer in the chiropractic sphere, now teaming up with the esteemed Dr. Marty Kotlar to decode the complexities of chiropractic billing and coding. A Unique Approach to Credentialing “This is one of the things that makes us unique,” remarks Dr. Kotlar. It’s not your typical practice-building seminar, not about acquiring new patients but uplifting chiropractors into the world of credentialing. The partnership with Target Coding promises to be a beacon of support, particularly in the areas of Medicare, major medical insurance, CA QH, durable medical equipment (DME), and NPIs. Navigating the Credentialing Maze For those who’ve threaded the path of credentialing, Dr. Kotlar acknowledges the headaches and frustrations that often accompany the process. “Credentialing is not a fun process,” he admits. Chiropractors didn’t attend chiropractic school to fill out credentialing applications, but as Dr. Kotlar emphasizes, it’s an essential part of running a successful chiropractic business. Medicare Credentialing Unveiled Delving into Medicare credentialing, Dr. Kotlar sheds light on the importance of having an active Medicare P-TAN number. The red, white, and blue card patients, the Medicare beneficiaries, are a significant part of chiropractic practice. Without the proper enrollment, chiropractors may find themselves unable to serve this demographic. Dr. Kotlar’s analogy comparing the process to assembling a barbecue humorously underlines the complexities involved. DME Certification: A Lucrative Venture The discussion expands to DME certification, a lucrative avenue for chiropractors. Dr. Kotlar clarifies that chiropractors can become certified DME providers through Medicare, allowing them to get reimbursed for items such as back braces and knee braces. The financial gains are substantial, making DME distribution a potentially profitable revenue stream for chiropractors. Target Coding’s Comprehensive Services The blog wraps up with an acknowledgment of Target Coding’s comprehensive services. Dr. Kotlar highlights their capability to handle various aspects of credentialing, including reassignment of benefits and revalidation. For chiropractors expanding their practices or hiring additional chiropractors, these services become invaluable, streamlining the often tedious process. In conclusion, Target Coding, under the guidance of Dr. Marty Kotlar, is transforming the narrative around chiropractic billing and coding. From Medicare credentialing to DME certification, their partnership is set to empower chiropractors to navigate the credentialing maze efficiently, ensuring financial success and sustainability in their practices. Stay tuned for more updates and insights from Genesis Nation as they continue Decoding Complexities in Chiropractic Billing and Coding. See the full episode by accessing it via https://bit.ly/3O4nh2A
