Empowering Chiropractors
In the bustling world of chiropractic care, success isn’t just about adjusting spines; it’s about adjusting mindsets, strategies, and approaches to business. Dr. Kendall Price, a seasoned chiropractor and entrepreneur, knows this all too well. From attending seminars to building his own thriving practice, Dr. Price has honed his craft and now extends his expertise to uplift fellow chiropractors through Elevate Marketing Solutions. In a recent conversation, Dr. Price shared his journey, insights, and passion for empowering chiropractors to thrive in today’s competitive landscape. A Passion for Success: From Practitioner to Entrepreneur Dr. Price’s journey into chiropractic care began with a simple yet profound desire: to see his colleagues and the profession itself succeed. Attending seminars and networking with peers opened his eyes to the challenges and opportunities facing chiropractors. He realized that success wasn’t just about providing excellent patient care but also about implementing effective business strategies. “I’m a chiropractor, I go to these seminars, these are my buddies, these are my friends,” Dr. Price emphasizes. “I want them to be successful. I want chiropractors to be successful.” Driven by this passion, Dr. Price ventured into the realm of marketing, recognizing its pivotal role in practice growth. He experimented with various marketing approaches, from traditional methods like screenings and health talks to cutting-edge digital strategies. Elevating Chiropractic Marketing: The Birth of Elevate Marketing Solutions Dr. Price’s entrepreneurial spirit led him to establish Elevate Marketing Solutions, a company dedicated to providing chiropractors with tailored marketing solutions. Drawing from his own experiences and successes, Dr. Price and his team developed a comprehensive approach to marketing that goes beyond mere advertising—it’s about crafting strategies that resonate with each practice’s unique needs and goals. “We are doing the things to set them up for success,” Dr. Price explains. “I don’t want to have one of my friends, one of my colleagues pissed off at me because I care about their practices so much more than anyone.” Strategic Marketing: A Three-Pronged Approach At the heart of Elevate Marketing Solutions lies a commitment to strategic marketing. Dr. Price emphasizes the importance of diversifying marketing efforts to maximize impact. Their approach involves a three-pronged strategy: 1. Facebook and Google Advertising: Leveraging the power of social media and search engines to reach potential patients with targeted messages. 2. Search Engine Optimization (SEO): Investing in long-term growth by optimizing online visibility and organic search rankings. 3. Nurturing Campaigns: Implementing personalized nurturing campaigns to engage and convert leads, turning prospects into loyal patients. “We looked at two offices spending different amounts on ads,” Dr. Price shares. “The difference? Risk tolerance. You’ve got to be willing to invest in your practice’s growth.” Embracing Discomfort and Grit Dr. Price underscores the importance of embracing discomfort and cultivating grit in the journey toward practice success. He encourages chiropractors to adopt a business owner mindset, making decisions that prioritize long-term growth over short-term comfort. “You get to choose your heart when it comes to practice,” Dr. Price advises. “I want us to be a profession that takes on the juggernauts of the world, being the David versus Goliath.” In conclusion, Dr. Kendall Price’s journey exemplifies the transformative power of passion, grit, and strategic marketing in elevating chiropractic success. Through Elevate Marketing Solutions, Dr. Price continues to champion chiropractors, helping them navigate the complexities of modern practice management with confidence and resilience. For chiropractors seeking to amplify their practice’s success, Elevate Marketing Solutions stands as a beacon of innovation and support—a testament to Dr. Price’s unwavering commitment to the profession he loves.
Evolving Multidisciplinary Practices
In this exclusive conversation with Dr. Mark Sanna from Breakthrough Coaching, we delve into the intriguing world of multidisciplinary practices, a concept that was once groundbreaking and is now paving the way for the future of collaborative care in healthcare. The Pioneering Days Dr. Sanna takes us back to the late ’80s when he established one of the very first multidisciplinary practices in the country. In a time when medical doctors and chiropractors didn’t even socialize, Dr. Sanna broke barriers to integrate different healthcare disciplines for better patient outcomes. Dr. Sanna shares his journey of pioneering multidisciplinary practices, highlighting the challenges and significance of breaking through conventional barriers to embrace collaborative care. Evolution of Breakthrough Coaching Transitioning from a practitioner to a consultant, Dr. Sanna shares how he transformed his experience into Breakthrough Coaching, guiding numerous practices towards success in the multidisciplinary model. He reflects on the expansion of Breakthrough Coaching from a local to an international consultancy over the past 25 years. This conversation explores Dr. Sanna’s transition from practitioner to consultant, offering insights into the evolution of Breakthrough Coaching and its impact on shaping successful multidisciplinary practices globally. Essential Elements of Integrated Practices Dr. Sanna elaborates on the critical factors required for successful integration in chiropractic practices. From hiring the right team to fostering collaborative care, he emphasizes the importance of readiness and meticulous planning before expanding a practice. Here, Dr. Sanna discusses the essential elements of integrated practices, providing practical advice on hiring, training, and maintaining a collaborative environment within a multidisciplinary setting. Pitfalls and Roadblocks Identifying common pitfalls, Dr. Sanna sheds light on the challenges practitioners may encounter when transitioning to integrated models. From personnel issues to regulatory hurdles, he emphasizes the need for strategic planning and proper credentialing.He highlights the potential roadblocks practitioners may face when implementing integrated models, offering valuable insights to navigate challenges effectively and ensure the success of multidisciplinary practices. Future Perspectives and Opportunities Looking ahead, Dr. Sanna discusses emerging opportunities in multidisciplinary practices, including the role of regenerative medicine and the importance of staying abreast of regulatory changes. He shares his vision for the future of collaborative care and its potential to revolutionize healthcare delivery. Dr. Sanna concludes by envisioning the future of multidisciplinary practices, emphasizing the ongoing evolution of healthcare delivery and the immense potential for collaboration to drive positive patient outcomes. Conclusion As the conversation concludes, it’s evident that Dr. Mark Sanna’s wealth of knowledge and experience in multidisciplinary practices offers invaluable insights for practitioners looking to embrace collaborative care. With a focus on readiness, strategic planning, and continuous learning, the journey towards successful integration becomes both achievable and rewarding. If you’re interested in learning more about Dr. Mark Sanna and Breakthrough Coaching, visit mybreakthrough.com to explore resources and opportunities for practice enhancement. Stay tuned for future conversations diving deeper into specific topics within the realm of multidisciplinary practices.
Mastering Content Marketing
Welcome to Genesis Nation! Today, we’re delving into the world of modern chiropractic marketing with the insightful Dr. Kevin Christie, founder of Modern Chiropractic Marketing. Dr. Christie’s journey into digital marketing has transformed the way chiropractors approach their outreach, and we’re thrilled to share his expertise with you. Understanding Content Marketing: “At the heart of digital marketing is content marketing,” Dr. Christie explains. “It’s about becoming a leading educator in your community, leveraging digital platforms to disseminate valuable information.” It emphasizes the importance of providing valuable information to the community and positioning oneself as a trusted educator. Content marketing goes beyond promotional material and focuses on building relationships through informative content. Crafting a Comprehensive Strategy: “We want chiropractors to have a total web presence,” Dr. Christie says. “From their website to social media channels, every platform should contribute to building a cohesive brand and delivering valuable content.” The focus shifts to developing a holistic marketing strategy. Dr. Christie emphasizes the need for chiropractors to have a strong presence across various digital platforms while maintaining consistency in messaging and branding. This part highlights the importance of integrating different marketing channels to create a cohesive and impactful strategy. Overcoming Challenges in Video Marketing: Even if video isn’t your preferred medium, there are still plenty of avenues for effective marketing, from blog posts to social media updates. This acknowledges that video marketing can be daunting for some chiropractors but reassures readers that there are alternative methods to effectively engage with their audience. It encourages practitioners to explore various content formats and find what works best for them, whether it’s blog posts, social media updates, or other forms of communication. Tailoring Your Approach: Dr. Christie advises chiropractors to develop a marketing strategy that aligns with their goals and resources. Whether you’re a new practitioner with time to invest or an established clinic with a budget for outsourcing, there’s a marketing approach that can work for you. The key takeaway is the importance of flexibility and adaptability in marketing strategies. Staying Adaptable: As digital marketing continues to evolve, this underscores the necessity of staying flexible and responsive to changes in the landscape. Dr. Christie stresses the importance of continuous refinement and adaptation to ensure that marketing efforts remain effective and relevant. Conclusion: As we wrap up our conversation with Dr. Kevin Christie, we’re inspired by his dedication to empowering chiropractors with effective marketing strategies. Whether you’re just starting your practice or looking to enhance your current marketing efforts, his insights offer valuable guidance for success in the digital age. Thank you, Dr. Christie, for sharing your expertise with Genesis Nation. If you’re interested in learning more about modern chiropractic marketing, be sure to check out the show notes for additional resources. Until next time, keep innovating and connecting with your community through the power of content marketing! Watch the entire episode.
Embracing Healthy Longevity
Healthy longevity isn’t just a buzzword anymore; it’s a national focus backed by significant investments and collaborations across various sectors. With organizations like the National Academy of Sciences, AARP, and government agencies rallying behind the cause, the pursuit of a thriving, extended lifespan is gaining momentum. Recently, I had the privilege of sitting down with Dr. Eric Plasker, a prominent figure in the world of chiropractic care and longevity, to discuss the latest venture in promoting healthy longevity through a collaborative effort with Life University and Genesis. A Collaboration for Change: Dr. Plasker kicks off our conversation by highlighting the collaborative effort between the 100 Year Lifestyle and Life University, presenting a new seminar titled “Healthy Longevity and Chiropractic: From Birth to 100 Years and Beyond.” This seminar aims to delve into the importance of chiropractic care throughout all stages of life and how it contributes to healthy longevity. With a blend of informative sessions and practical implementation strategies, the seminar promises to empower chiropractors to lead the healthy longevity movement in their communities. Stories of Transformation: Throughout our discussion, Dr. Plasker shares compelling stories of individuals whose lives have been transformed through chiropractic care and lifestyle interventions. From a 60-year-old soccer player winning national championships to uncovering the root causes of health issues dating back to birth, these stories underscore the profound impact of proactive healthcare practices on longevity and well-being. Business Perspectives: Beyond the realm of healthcare, our conversation extends to the business side of promoting healthy longevity. Dr. Plasker emphasizes the importance of building lifetime relationships with patients and leveraging modern tools like Genesis software to streamline practice management. This collaboration isn’t just about delivering healthcare; it’s about amplifying the profession’s impact through purpose-driven partnerships. Authentic Collaboration for Impact: What sets this collaboration apart is its authenticity and shared vision for empowering individuals to live vibrant, fulfilling lives at every age. Dr. Plasker and I discuss the significance of aligning values and collaborating with like-minded partners to drive meaningful change. It’s not just about promoting services; it’s about fostering genuine connections and creating lasting impact in communities. Looking Ahead: As we wrap up our conversation, Dr. Plasker invites chiropractors and healthcare professionals to join the upcoming seminar in May, promising a transformative experience that will reshape both their practices and perspectives. With a focus on touching, moving, and inspiring participants, this seminar represents a pivotal moment in the journey towards healthy longevity and holistic well-being. Conclusion: The pursuit of healthy longevity is a collective endeavor that transcends individual disciplines and institutions. Through authentic collaboration, purpose-driven partnerships, and a commitment to lifelong well-being, we can pave the way for a future where every individual has the opportunity to thrive, from birth to 100 years and beyond. Join us on this journey towards a healthier, more vibrant world. Watch the full episode here.
