4 Mistakes Chiropractors Make With Their Facebook Ads
Most chiropractors REALLY want to use Facebook to get new patients in their office. And that’s not wrong… Facebook is a great resource to reach your ideal prospects. But I would also say that most chiropractors fail when it comes to actually using Facebook and Facebook ads to actually generate new patients in their office. And it’s usually because of these 3 mistakes. Facebook Ad Mistake #1: No one is on Facebook to buy stuff or be “pitched”. So simply posting about how great chiropractic is… is kinda just a pitch. So don’t lay it out there as “look how awesome my office is”. Lay it out there like “look what happened to Katie when she started doing “this”. And you don’t reveal what “this” is until they click over to the blog post, watch the video or read the entire post. People LOVE the intrigue and “what am I missing”… so give it to them. And then it becomes more like they discovered it vs. you cramming it down their throat. Facebook Ad Mistake #2: Not using all the different types of media available to you. I’m sure someone came along and said “you need to be using video, it’s the best thing”. And it may be REALLY GREAT (I do love video)… but it’s not the only thing. You should be using a variety of the different media on Facebook to engage with your current patients and with prospects that may become patients in the future. Different people engage with different types of content. So if you only use one type of content then you won’t reach everyone in your market. And it’s really simple. If you have a 2-3 minute video that you just recorded (because video is AWESOME!)… then you can simply transcribe it and turn it into a blog post. Then you can also use the transcript and use it as a Facebook post. Use a screenshot of something really cool and intriguing of Katie so it grabs the prospects attention. Facebook Ad Mistake #3: Not creating and using content that is helpful and engaging. Actually using Facebook correctly to get new patients, get referrals, and increase retention is really about relationships. Using Facebook to create value for people is part of the relationship business. And I’ve said for quite some time that successful businesses should really be focusing on relationships. Start thinking about what type of content you can create that will give value to a prospect so you can get your foot in the “relationship door”. Then you will be better able to present a call to action to them to come into the office. Facebook Ad Mistake #4: Not using Facebook to increase retention and referrals. Most chiropractors are hemorrhaging when it comes to retention and referrals from their current patients. They spend so much time and energy worrying about where the next new patient is coming from that they almost neglect the ones that have already said yes. You spent how much money and energy getting that new patient? And now you’re going to let them simply slip out the back door? Don’t… use your Facebook ads and content to keep people around longer and keep you top of mind so they know who to refer to when a friend says “I’ve had a headache for the last week” (or any other dang condition). Simply run an ad to people that like your page or have engaged with your page in the last 30-60 days (your stats and insights will tell you what interval to use). You can also upload your patient email list as a custom audience and run ads directly at that (AND… you can use that list to create a lookalike audience for new patients). There are other mistakes that chiropractors make but these are at the core of marketing. Start by fixing these and you will be way ahead of the game and see a much better ROAS. Stay tuned for the next post where I expose my favorite Facebook Hack to get more engagement on your ads for a cheaper price. Can we help you increase your practice numbers? Schedule an appointment for a FREE Dream Practice Analysis. Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice. Then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have.
How to Become a Better Speaker and Influencer!
Roberto Monaco arrived in America in 1995 with no money, no connections, no friends, and more importantly, with no English. By 2002, he was a full-time speaker, coach and trainer, and today he has conducted more than 3,300 presentations for corporate America and over 100 presentations in Brazil. He has worked with the Anthony Robbins Companies for 6 years and from 2004-2007, and he was the top producer and revenue generator in the country. If you would like to learn how to set up more talks in your community, how to become a more effective speaker, how to control your nerves when you speak, how to become a GREAT speaker (not just good), and learn a close that chiropractors are saying, “Is the most effective chiropractic close ever!” – then watch the video below, right now! For more information: Visit: www.Influenceology.com
Talking Weight-Loss, Detox, and Workshops for Your Practice with Dr. DelRae Messer!
Dr. DelRae Messer graduated Magna Cum Laude from Northwestern Health Sciences University in March 2007. She has additional certifications in nutrition, weight loss and detoxification, chelation therapy, burst training, and corrective spinal rehabilitation. Her specialties are chiropractic marketing and speaking. In this one-on-one interview Dr. Messer, she’ll cover the A-Z on why, when and how you can start motivating your patients to live healthier lifestyles. She’ll give you great strategies and insights on how to get more people in your office by giving them what they want, then changing their lives and keeping them coming back by giving them exactly what they need. Check out this short but powerful interview…
TCP Talks Virtual Summits
Hello from The Chiropractic Philanthropist & TCP Talks Virtual Summits! I’m sure you’ve been wondering about the details regarding the upcoming massive Virtual Summit. Well, wonder no longer. Here are the details: Please follow this link to the online scheduler and select a time that suits you. It would be greatly appreciated if you could forward to my attention: Personal/Professional Bio (50 words max please) Headshot Your “Title/Subject Line” TCP Talks Virtual Summit Interview Flow & Details: Click here. Helpful links: Great Practices & Talks Tips Talks Virtual Summit Doctor Registration Page Talks Virtual Summit Online Dashboard Thank you again for helping to bring Chiropractic to the World. I’m excited for our conversation! — Dr. Ed Osburn