The patient pool is something that constantly needs to be re-filled for many Chiropractors. It is a never-ending process of finding new patients to replace the ones who have left your practice. This creates a continuous area of work for you, as the doctor. You not only have to handle patient treatment, you are the staff and office manager, the record keeper, the financial manager, and the patient recruiter. Wouldn’t it be easier if once you had a patient, you had an automated system to keep that patient? Wouldn’t it be better if you had a simple way to make sure that every patient became an educated patient, who understood the value of maintenance care to ensure their optimal health? How much easier would your day-to-day practice management be if patient activities were automatic?
One of the most valuable steps you can take in your practice is to automate your patient retention. When you are not constantly having to refill your patient pool, you practice can truly grow. The problem is that in many practices, patient retention is another activity that is memory managed and often forgotten until you are trying to discover the reason that you have lost yet another patient.
Let’s take a quick look at what activities are necessary for patient retention. The most obvious one is patient education. Have you done everything to ensure that your patient understands the benefit of Chiropractic in their life? Not just how it helps them get out of pain but how Chiropractic can help them reach and maintain optimal health? This area of patient retention can often be neglected, especially when your practice becomes busier and you are seeing a high volume of patients every day.
But, there is even more to patient retention than educating them on Chiropractic. Each interaction that you and your staff have with a patient influences whether or not they will continue care, how they feel about your practice, and the value they place on their care. From how your staff greets them when they walk in the door, to how their billing is handled, to making sure re-exams are scheduled, and follow-up calls are completed, every interaction has an effect on patient retention.
With that said, how do you develop and maintain a positive experience so that patients know that they are valued, understand the importance of care, and continue seeing you? The answer may be easier than you think.
By automating your retention system with Genesis Chiropractic software, you can take the memory management out of patient retention.
By automating your retention system with Genesis Chiropractic software, you can take the memory management out of patient retention. I first developed the software for use in my own practice when I discovered that my patients were falling off of care and I did not know why until it was too late. I realized that trying to remember everything and everyone was not working. There were too many tasks each day that were being forgotten, lost in the shuffle, or just not performed as effectively as possible. Because of this, patient retention was haphazard at best and I set out to find a better way.
Genesis software was the answer to the problem of patient retention in my practice. It automated every task and ensured that they were assigned to the best person to complete them. At the end of the day, it boiled everything down to one number for me, so that I knew whether or not every activity involved in patient management and retention had been completed or not. It took the guesswork out of patient retention and turned it into an automated system in my practice. It can do the same for you.
The value generated by automating patient retention goes beyond just increased revenue. Yes, increasing patient retention means increased financial gains in your practice, but it also means peace of mind, and the freedom to move past hit or miss memory management. Isn’t it about time you moved past memory management in your practice and automated your patient retention?
