Welcome to our latest discussion on the ins and outs of the chiropractic business world. Today, we’re bringing you the key insights from a riveting conversation between Dr. Brian Paris, a prominent figure at Genesis Chiropractic Software, and Jeff Van Kampen, the go-to expert at Clinic Growth Accelerator. They’ve generously shared their wisdom on what it takes to prosper in today’s ever-evolving chiropractic industry.
Understanding Your Position
Starting a chiropractic business isn’t all sunshine and roses – it requires a deep understanding of your market positioning. As Jeff articulates, a chiropractor beginning their journey shouldn’t compare themselves to established brands like Ritz Carlton or Nike. These big names have had years to build their brand, starting from scratch just like any other business.
Your practice might be offering the highest quality services in town, but remember – building a brand takes time, capital, and strategy. As Jeff puts it, if you’re just starting out, look at how these successful brands operated when they began, not at their current standing.
The Power of Direct Response Advertising
When you’re starting, Jeff suggests investing in direct response advertising. This form of advertising targets individuals who are ready to take action, providing an immediate return on investment. But it’s not just about immediate returns; you’re also building a list.
Suppose you spend a substantial sum on chiropractic Facebook ads. Not only are you attracting potential patients, but you’re also creating a valuable list of local individuals interested in chiropractic services. This list becomes a long-term asset that can be leveraged for email marketing, text marketing, and outbound cold calls, helping you craft effective and targeted marketing campaigns.
Streamline Your Processes
According to Dr. Brian, the biggest gap in many chiropractic businesses is inconsistency in their processes. Having a structured, systematic approach to every step – from patient check-ins to reexaminations and teaching rehab exercises – is critical to your business’s success.
Having a clear process helps you identify bottlenecks in your operations. If everything is left to chance, identifying these hindrances becomes virtually impossible. For instance, if a staff member tasked with office tours isn’t performing optimally, a systematic approach would help you quickly identify and address the issue.
Identify Your Main Bottleneck
Speaking of bottlenecks, Jeff argues that at any given time, your business will have one primary bottleneck. This bottleneck might be in sales, marketing, or your team – but there’s always just one main obstacle preventing further growth. Identifying and resolving this bottleneck is crucial for your business’s evolution.
Building Relationships
Finally, the conversation underscores the importance of building relationships, both with clients and within the industry. Whether it’s maintaining a casual rapport with clients or establishing strategic partnerships like the one between Genesis and Clinic Growth Accelerator, nurturing relationships is a cornerstone of success in the chiropractic industry.
The insights shared by Dr. Brian Paris and Jeff Van Kampen shine a spotlight on the core aspects of successfully running a chiropractic business. As the journey from seven to eight figures unfolds, we can look forward to more wisdom, more lessons, and more growth. Stay tuned!
